At the heart of Heartland Thread Co. is our family. We're Matt and Cheri Mastny, proud residents of Fremont, Nebraska, and have been blessed to share nearly 20 years of marriage. Our greatest joy is raising our three kids — Charli, Graeme, and Briggs — who inspire us every day to work hard, dream big, and lead with integrity.
As active parishioners of St. Patrick Parish, our faith is at the center of our family and shapes the way we live and work. And as a family rooted in agriculture, we understand the values that define the heartland: hard work, honesty, perseverance, and pride in a job well done — values woven into the fabric of Heartland Thread Co.
We started this business with a vision of building a legacy for our family while helping businesses, schools, and teams navigate the process of creating branded apparel — making it easy, enjoyable, and impactful.
We're committed to an exceptional customer experience and helping you put your brand front and center, whatever you're outfitting or celebrating.
From our family to yours, thank you for supporting a small business built on faith, family, community, and heartland values.


Here's a little bit of what we do, but we'd love to know your project specifics. Drop us an email or give us a call to learn more.
We work best with organizations that need apparel they can count on, order after order — business owners, landscapers, contractors, restaurants, banks, schools, ag businesses, healthcare teams, and sports leagues. If your team needs to look good and stay consistent, that’s exactly the kind of partner we want to be.
We take the stress out of it. You shouldn't have to wonder where your order stands or whether your brand is going to look right. We keep you in the loop, every step.
We're more than a logo on a shirt. We help with design, so your gear actually looks like you instead of like everyone else.
We're your local partner — not a faceless vendor, but part of the community we're stitching for.